BMW to sell luxury cars for less online

The BMW i3 concept car at the 2012 Detroit Auto Show in January. (John T. Greilick / Detroit News)

BMW will sell cars over the Web for the first time as the world's largest maker of luxury vehicles seeks an inexpensive way to reach more buyers to recoup spending on its electric models.

A direct online sales platform for BMW's new I sub-brand will be unique in an industry where, outside of small-scale experiments, competitors leave Internet orders for cars to dealers. BMW's range of strategies for the models, including a roaming sales force backing a limited showroom network, reflects the challenge carmakers face as low-emission vehicles trickle into dealerships to sluggish demand after years of development.

"There is considerable risk in BMW's approach of promoting the I brand so prominently," said Stefan Bratzel, director of the Center of Automotive Management at the University of Applied Science in Bergisch Gladbach, Germany. "There is the image risk, if they don't succeed as quickly as expected, and then there's the main risk of costs, which can only be countered with high deliveries."

BMW opened the I models' first showroom Tuesday in London, although only prototype cars and informational materials will be displayed at first because the vehicles themselves won't go on sale before next year. BMW is spending about $3 billion developing the i3 battery-powered city car and i8 plug-in hybrid supercar, according to an estimate by Frost & Sullivan. Industry sales of electric cars last year, at 43,000 vehicles, were only 57 percent of the 75,000 deliveries predicted by Sarwant Singh, a London-based automotive partner at the consulting company.

Starting prices posted

The four-seat i3, scheduled to reach the market in late 2013, will be priced at about 40,000 euros ($48,500), Bratzel estimated. That compares with a 23,850-euro starting price ($29,388) in Germany for the 1-Series, the cheapest BMW-brand car. The i8, targeted for sale in 2014, will cost more than 100,000 euros ($123,221), according to Ian Robertson, BMW's sales chief.

Details of how I-model buyers, the website and dealerships will interact are "still in the planning process" and will be communicated later, Linda Croissant, a spokeswoman at Munich- based BMW, said last week. Sales will be focused on the world's major urban areas, she said.

The online sales option is aimed at a generation of drivers used to making daily purchases over the Internet, and will be an extension of the car configuration that most automakers offer customers to view models with desired options such as interior colors, seat materials and roof styles.

Test drives not an option

The Internet platform may take a while to catch on because "many customers will still want to go somewhere to look at and drive the vehicle before buying," said Ian Fletcher, an auto analyst in London at research company IHS Global Insight.

"With new technologies, there may be even greater skepticism about buying a car over the Internet, as in many cases you'll have to win the confidence of customers that it works and there is support for them," Fletcher said in an email.

The setup may help BMW reduce expenses: Internet sales require less than half the cost of distributing through a dealership, according to Ferdinand Dudenhoeffer of the Center Automotive Research at the University of Duisburg-Essen in Germany. That allows online car prices to be 5 percent to 7 percent less than showroom tags.

Still, BMW sees standard dealerships as "the backbone of what we are doing in the interface with the customer" for the I models, Robertson said in June at a press presentation at the sub-brand's Park Lane showroom in London.

Dealer selection criteria

Outlets will be restricted to dealers with high BMW-brand sales volume who have floor space as well as capacity to work with I models' powering technology and carbon-fiber body material, Robertson said. The carmaker has chosen 45 of its approximately 200 dealers in Germany to sell the i3 and i8, a ratio that will probably be similar elsewhere, he said.

Dealers will be designated as agents for the I models, which provides an "advantage" by keeping the vehicles on the carmaker's books, the association of BMW distributors in Germany said in an email.

Electric vehicles' disadvantages versus conventional cars include costly battery packs, limited ranges and the time needed to recharge. Consumer reception to models like the Nissan Motor Co.'s Leaf and General Motors Co.'s Chevrolet Volt has been tepid.

"Currently available electric cars have a limited market success because they are a big compromise," said Arndt Ellinghorst, a London-based analyst at Credit Suisse AG. "Customers are not willing to compromise and spend a lot of money."

Carbon fiber bodies lighter

BMW Chief Executive Officer Norbert Reithofer started Project I at the end of 2007 as tighter emissions regulations threatened the viability of sporty sedans. BMW chose to create all-new vehicles that use expensive carbon fiber for a lighter body to make up for the weight of the battery system.

The approach contrasts with a decision by Daimler AG's Mercedes-Benz Cars division to convert existing models, such as the van-like B-Class or two-seat Smart, to electric power.

To make its electric vehicles more attractive, Stuttgart, Germany-based Daimler's Smart brand offers to lease the battery separately from the car. The automaker has a target of selling more than 10,000 of the models next year, with a starting price of 18,910 euros plus monthly battery rental at 65 euros.

The I models' new technology poses risks for BMW, "but they have no choice if they want to keep their premium and image as an innovation leader," Ellinghorst said.

The i3 and i8 will probably be among BMW's lowest-selling models through 2024, alongside the existing Z4 roadster, according to IHS estimates. In 2014, the first full year of production, BMW will probably deliver 31,380 i3s, compared with 564,760 of the best-selling 3-Series model and 18,101 Z4s, a study by the research company shows.

BMW's stance is that the models should produce earnings from the start, sales chief Robertson said.

"We clearly, as a company, go into any product launch with the view of making profit, which is no different with the I brand," Robertson said. "This is a car line just as every other car line, and we intend to make profit from Day 1."

Syrian rebels have captured a number of positions on the country's borders with Turkey and Iraq.

A senior Iraqi official said all the crossings on Syria's eastern frontier had been seized. At one point, two Turkish posts were also in rebel hands.

The push came a day after a bomb claimed the lives of three senior defence officials in Damascus.

The first images of President Assad since the attack have appeared, largely ending rumours he might have been hurt.

The footage appeared to show Gen Fahd Jassim al-Furayj, chief of staff of the armed forces, being sworn into his new post.

Escalating battle

The rebels, perhaps sensing that the regime was too preoccupied with the escalating battle for the capital, stormed all the posts on the Iraqi border, the BBC's Jim Muir in neighbouring Lebanon says.

The major Abu Kamal crossing on the Euphrates river in the east was captured after a clash with government forces, opposition activists said.

More than 20 Syrian soldiers and their commander were killed when a remote army outpost in the far north-east was attacked, Associated Press news agency reported.

Iraq's government, seen as sympathetic to President Bashar al-Assad, has threatened to shut its side of the border and one official told Reuters news agency that it was closing the Abu Kamal crossing.

On the frontier with Turkey, too, rebels were said to have taken control of two posts, at Bab al-Hawa and Jarablus.

Video from the Bab al-Hawa crossing in Idlib province soon emerged of rebels defacing a portrait of President Assad, but they later reportedly withdrew from the position.

For four days, rebels have been involved in clashes in areas of the capital as they push their "Damascus volcano" operation against Syrian armed forces.

Damascus-based activist Hassan describes how people are too afraid to venture outside

The deaths of three top security officials has led to a mobilisation of government troops in an attempt to drive the rebels out of the city.

The president's brother-in-law, the defence minister and head of the government's crisis team were killed by a bomb as they attended a meeting at the national security headquarters.

Tanks and armoured vehicles were reported to have moved into Qaboun on Thursday, close to the centre of Damascus.

There were heavy casualties, activists said, as a result of an army bombardment of Zamalka in the eastern outskirts of Damascus.

The London-based Syrian Observatory for Human Rights put the number of fatalities across the country on Thursday at 250.

Hunt for Assad is on amid claims of wife's exit to Russia

 Rumours about the location of the royal couple were rife yesterday with unverified reports claiming that President Bashar al-Assad had fled to safety in the coastal province of Latakia while his glamorous British-born wife left for Russia. Although the president made a brief appearance on state television yesterday to swear in his new Defence Minister, Fahad Jassim al-Freij, whose predecessor was killed in the Damascus blast that took out several top regime officials, state television did not say where or when the footage was filmed. The president's first public appearance since the attack will, however, allay suspicions that the president was himself injured. Opposition sources and a Western diplomat told Reuters that the president was directing the official response to the assassinations from Latakia, the heartland for the Alawite sect to which the ruling family belongs. The Assad clan hails from the provincial town of Qardaha which perches on a hill above Latakia city. Assad's mother Anisa Makhlouf and his newly widowed sister Bushra travelled with the body of his brother-in-law Assef Shawkat to Latakia last night on a private jet, according to a Free Syrian Army source who said the group had "insiders" informing them of the ruling family's movements. The same source said that Assad had been injured – but in an attack earlier on Wednesday and not the blast at the national security centre. "The president was in Al Shaab Palace in Damascus and there was a warning at 3.30am and they decided to move him," the source said. "As they moved, the Free Syrian Army was striking the area with mortars and one hit the cars. He only had small injuries." The Syrian ambassador to Moscow, Riyad Haddad, told Russian news agency Interfax that reports that the First Lady Asma al-Assad, had fled there were "completely false". With information so murky, some speculated that the blast did not happen at all and instead was part of an elaborate regime hoax to cover up the fact that senior security officials were poisoned. Salman Shaikh, a Syria analyst at the Brookings Doha centre, said he was "increasingly suspicious" about the events. "Assef Shawkat may well have been poisoned along with other members of security cell on 19 May in operation claimed by Kataba Sahaba," he said on social networking site Twitter. "It may well have been compelled to reveal the deaths to justify the massive killing operation it has launched to clean up Damascus."

Tattoos are permanent reminders of temporary feelings

'It's wisest to pick someone whom you cannot break up with or divorce.' Photograph: Gary Powell/Getty Images

Tattoos are permanent reminders of temporary feelings – at least if you believe the report in Thursday's Daily Mail, which looked at "embarrassing" matching couple tattoos – designs that complement or complete each other across two, romantically involved bodies.

Yet there are millions of people who feel no embarrassment about the tattoos they share with their friends, lovers and even exes. Moreover, as with most perceived "new trends" in tattooing, this practice is one with a history far older than the current generation; it's a phenomenon that provides both an insight into human beings' fundamental relationships with their own bodies and the bodies and lives of those close to them.

 

Tattoos have been used as markers of association for probably as long as human beings have walked the earth, to mark tribal affiliations, regimental membership in the military, membership of fraternal orders such as the masons or US college Greek letter groups, and to signify gang membership.

The most common of these types of affiliative tattoos, though, is marking an attachment to a loved one. There's an old adage in tattooed circles that suggests getting your lover's name tattooed on you is a sure kiss of death for that relationship, and it's an old gag too: Norman Rockwell's famous 1944 Saturday Evening Post cover painting, The Tattooist, shows a salty sailor in the tattooist's chair, having yet another name added to an arm already full of the crossed-out names of past paramours. Even earlier, a cartoon in Punch from 1916 shows a "fickle young thing" – a well-turned-out young woman, as it happens – revisiting her tattooist to seek an amendment to the ornamental crest tattoo on her arm as she has, euphemistically, "exchanged into another regiment".

 

None of this seems to have affected the long-standing popularity of having names or symbols tattooed to commemorate couples' love and bond. Magazines in the 1920s reported the latest fad for newlyweds was getting matching tattooed wedding rings; preserved tattooed skins in the Wellcome Collection from the late 19th century feature names and portraits of lovers; studies of tattoos in the American navy in the 18th century reveal a large percentage of seamen of the period bore tattoos of the names of women; even Christian pilgrims in the 16th century were recorded to have borne the names of their wives on their skins, as tokens or identificatory marks; and records attest to romantic tattooing even in ancient Rome – St Basil the Great (329-380) is said to have condemned the tattooing of a lover's name that he observed on someone's hand. While I'd certainly never advocate getting a permanent mark of your relationship too hastily, it does seem that the instinct to inscribe a permanent token transcends the ages. Caveat amator.

 

Single tattoos that span multiple bodies appear to be a more recent phenomenon, however. In 1977, New York-based tattoo artist Spider Webb undertook what was probably the first conceptual art project to use tattooing, in a piece called X-1000, in which he tattooed single, small Xs on to 999 individuals, and, as a culmination, one large X on the final, 1,000th skin, conceived as one contiguous work. This tattoo, potentially spanning thousands of miles at any one time, was, Webb said, "the largest tattoo ever done at any point in history". In 2000, as the culmination to a performance art project begun in 1998 designed to highlight the horrific lives and plights of the homeless and hungry in Mexico City, Santiago Sierra produced his piece 160cm Line Tattooed on Four People, a single black line tattooed across the backs of prostitutes in exchange for wraps of heroin, as a symbol of their desperation, interdependence, and utter powerlessness. Sierra would later remark: "You could make this tattooed line a kilometre long, using thousands and thousands of willing people." In 2003, author Shelley Jackson famously published her short story Skin on the bodies of 2095, one tattooed word per person. These tattoos bring together strangers in common cause.

 

My favourite set of matching tattoos, though, are probably the ongoing collection of work worn by twins Caleb and Jordan Kilby, tattooed with matching work by influential and extraordinarily talented New York-based artist Thomas Hooper. If you must get matching tattoos with someone, it's wisest to pick someone whom you cannot break up with or divorce, and to get the work carried out by a tattoo artist who will produce a piece of work that will stand the test of time on its own terms.

Latvian company creates leather bound Ferrari

We're familiar with seeing tight leather on smoking hot women, and weird old men, but it's a first for us seeing a leather bound Ferrari F430.

There seems to be a lot of fuss over this leather bound Ferrari F430 in the UK with both The Sun and The Daily Mail reporting about it recently.

However, this isn’t a new car by any means as US motoring blog Jalopnikreported on the F430 way back in August last year. It’s a pretty cool, albeit manky, car so we thought we’d show you anyway.

It’s the work of a Latvian custom car company called Dartz who hit the headlines in 2009 when they created a $1.5 million ruby red SUV with whale foreskin-covered seats. Yes, foreskin…

Anyway, some high roller with more cash then sense decided it would be a great idea to cover his €170,000 Ferrari in dark leather.

The owner of Dartz, Leonard Yankelovich, said: "One of our very rich customers from the Cote d'Azur wanted a leather exterior and knew we could deliver.

"It took three of my staff 16 working days to apply the leather and finish. He was more than happy when he picked it up."

He won’t be too happy when he scratches it though.

Is this the most expensive way to ruin a Ferrari?